Master Marketing & Responsible Co-creation

National degree (in partnership with Lille University) – Master of Science in Economics and Management

Master of Science in Marketing Focus on Responsible Co-creation

Master Mention Marketing Vente – Parcours Business to business international et innovation

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The Master of Marketing and Responsible Co-creation is a professional master’s programme that prepares future responsible marketers capable of working closely and responsibly with a range of stakeholders. It is taught entirely in English, by industry professionals and academics who will give you a solid practical and theoretical grounding for success

Why choose the Master's degree in Marketing and Responsible Co-creation ?

✅ Because value co-creation is the key to success for profit and non-profit companies.
✅ To acquire a comprehensive vision and know-how of marketing management best practices and trends.
✅ To benefit from an effective preparation for your future career (internship / apprenticeship).
✅ Because achievements in career are determined by a combination of soft, cognitive and technical skills (interdisciplinary and cross programs projects and group work).
✅ To develop your cultural sensitivity, improve your language skills and be ready to respond to social and economic challenges.

Co-creation is one of the premises for a responsible marketing, where firms and consumers are equal partners to co-create value.

If your goal is to become a successful responsible marketing manager and integrate your stakeholders, the Master in Marketing & Responsible Co-creation is the best choice you can make.

Our program offers a comprehensive vision and solid background in each macro-area of marketing activities (development of marketing strategic decisions, sustainable marketing approaches, consumer behavior knowledge, digital marketing operations, openness on innovation), with a specific attention to the responsible value co-creation.

It provides an outstanding preparation based on practical and interactive teaching methods that include experience sharing, group projects, business cases, and role-plays. Most aspects of marketing are explored.

It is a professional master’s degree focusing on career development in marketing.
It offers networking opportunities with classmates from different countries and academic backgrounds and with professionals and experts. Our goal is to provide an innovative environment open to the world and society, favorable to the acquisition and development of best practices in a responsible way.

 
Students per class
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of classes delivered by industry professionals
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Program

The subjects and credits presented in this program are subject to change without altering the essential content and core orientations of the training.

 
 
MASTER 1

Courses from September to March. Full time work from July-August.

Courses
SEMESTER 1
BCC 1 : Marketing reflexion and strategy
Strategic marketing
Operational marketing
International marketing
BCC 2 : Management in the marketing environment
Brand Management
Customer Value Management
BCC 3 : Appropriate communication
Intercultural communication & management
English and business communication
Second language
BCC 4 : Managerial Culture
Business game
Business project
BCC 5 : Professional expertise and research
Introduction to methodology
Personal Developement
 
TOTAL SEMESTER 1 : 30 ECTS
 
SEMESTER 2
UE : Responsible management
Ethical marketing automation and reporting
Social marketing and communication campaign
Sustainable retail supply chain
UE : Marketing frontiers
Innovation marketing
Digital transformation
UE : Appropriate communication
English and business communication
Second language
Leading project team
UE : Professional expertise and research
Introduction to research methodology
Business project
Professional experience evaluation (internship)
TOTAL SEMESTER 2 : 30 ECTS
TOTAL MASTER 1 : 60 ECTS

Courses/Part time work from September to June. Full time work from July-August. Rythm 1 week / 3 weeks.

Courses
SEMESTER 1
UE : Co-creation and stakeholders
Business models
Consumer behavior
Community Management
UE : Responsible management
Sustainable marketing
Social enterprise and entrepreneurship
UE : Appropriate communication
English communication
Second language
UE : Managing data
Data architecture and web analytics
Market research
Thesis methodology
TOTAL SEMESTER 1 : 30 ECTS
 
SEMESTER 2
UE : Co-creation and stakeholders
CRM and customization
Consumer culture theory and consumption insights
UE : Responsible management
CSR
Learning from failure
UE : Appropriate communication
English communication
Second language
UE : Marketing reflexion and strategy
Performance control
Global markets
UE : Professional expertise and research
Research project (option research project)
Profesionnal experience evaluation (option work period)
Professional synthesis
 
 
TOTAL SEMESTER 2 : 30 ECTS
TOTAL MASTER 2 : 60 ECTS

Who is the Master's degree in Marketing & Responsible Co-creation for?

✅ Graduates with a bachelor’s degree in international business, marketing, management, economics, accounting, finance, administration, languages, and others with a minor in management, economics, or finance.

ESTIMATE MY TUITION FEES
CALENDRIER MON MASTER 2025
February 3, 2025 Publication of the training offer opening in September 2025
From February 25 to March 24, 2025 Submission of applications
From March 31 to June 1, 2025 Review of standard applications by institutions For work-study applications, responses will be communicated on May 2
From June 2 to June 16, 2025 Main admission phase Offers for work-study programs will be available on June 13
From June 17 to July 17, 2025 Supplementary phase
From June 17 to June 23: submission of new applications and ranking of all applications by order of preference
From June 24 to July 7: review of new applications
From July 8 to July 17: admission phase
From July 18 to August 31, 2025 Withdrawal management

How to apply ?

French Nationals and Citizens of the European Economic Area ( EEA )

Master 1

Applicants who hold French citizenship or citizenship from a country within the European Economic Area must submit their applications through the Mon Master platform.

Apply on Mon Master

Master 2

Applicants must apply directly via our institutional platform Agora . ( Please find below the documents needed for submission.)

Apply on Agora

For students outside the European Economic Area

For Master 1 and Master 2:

Applicants must submit their applications through the cultural services of the French Embassy in their country of residence or via the Campus France platform: www.campusfrance.org.

Additionally, a parallel admission procedure is required through our institutional platform Agora.

Documents to be submitted:

( Documents for Master 1 French students)

✅ Application form (generated during the online application, to be printed)
✅ Motivation letter + CV
✅ Non-refundable online payment of €85 for application fees, payable to ICL (during registration on the website)
✅ Copy of the Baccalaureate and higher education diplomas obtained
✅ Copy of semester transcripts from post-baccalaureate studies
✅ B2 English level certificate (Bulats B2; TOIEC 785; TOEFL IBT 87; TOEFL CBT 227; TOEFL PBT 567; IELTS 5.5.)

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What careers are available after the Master's degree in Marketing & Responsible Co-creation?

A wide variety of positions and roles, such as :
✅ Brand and product manager
✅ Advertising strategist
✅ Market analyst
✅ Event manager
✅ Media planner
✅ Key-account and customer
relationship manager
✅ Sales manager
✅ Retail manager
✅ Category manager
✅ Customer success manager,
✅ etc.


Opportunities in the international arena with companies, public sector institutions and non profit organisations. Openings in manufacturing, retailing, service and consultancy companies, as well as with communication and market research agencies.

The master’s degree in International Management gives you the keys to develop the professional skills and know the concepts needed in the market. During these two years, we have been focusing on themes related to Business Management including areas such as Marketing, Human Resources, Trade and Finance.
Augustin
AugustinPromo 2020
During these two years we have covered many subjects, (international business as well as human relation aspects). It’s a complete Master’s degree that combines theory, practice, and meetings, with speakers but especially between us. In contact with different cultures, we develop an open mind that allows to think in different ways, we change our perspectives and opinions, we are more adaptable.
Louise
LouisePromo 2019
When I was in Peru, one of my dreams was to work in an international environment, talking in English-French and where I can be able to exchange with professionals from different expertise, too. For that reason, after doing a research, a Master in International Management was the best option. The Universite Catholique de Lille proposes an interesting program since the 1st year, with international professors and invited lecturers who shared their daily experience working in their fields that helped us to understand their careers and eventually, to target what it would be our field of preference later.
Emilie
EmiliePromo 2017
L’alternance est importante car elle permet de découvrir concrètement le fonctionnement de l’entreprise et de corriger quelques idées reçues avant de choisir son métier.
Céline
CélinePromo 2017

ACADEMIC COORDINATOR

Sandra RAMOS

sandra.ramos@univ-catholille.fr

FGES Lille

13 Rue de Toul 59000 Lille
177 All. Clémentine Deman, 59000 Lille
Tél. : 03 20 13 40 20 (Licences)
Tél. : 03 28 38 48 94 (Masters)

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