Marketing and Responsible Cocreation
Master of Science in Marketing
Focus on Responsible Cocreation
Diplôme national en convention avec l’IAE de Lille : Master Mention Marketing Vente – Parcours Business to business international et innovation
If you are a French student or from a member country of the European Economic Area and wish to apply for the Master’s in marketing and responsible cocreation, please go directly to the application space through the platform Mon Master
Entry requirements
- Graduates with a bachelor degree in international business, marketing, management, economics, accounting, finance, administration, languages and others with a minor in management, economics or finance.
Download the flyer with more information (course content, application, fees)
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HOW TO APPLY ?
You are studying outside the EUROPEAN ECONOMIC AREA OR YOU ALREADY HAVE THE EQUIVALENT OF MASTER 1 AND SEEK DIRECT ENTRY INTO MASTER 2
The application is entirely online on our Admission website
1 – Create an « Agora » account in admission website
2 – Upload all requested documents and apply before June 3 2024.
You are studying in the european economic area
You can apply to the national platform
Apply before June 3 2024 to the master of Marketing & Responsible Cocreation
Why choose this program?
- Because value cocreation is the key to success for profit and non-profit companies
- To acquire a comprehensive vision and know-how of marketing management best practices and trends.
- To benefit from an effective preparation for your future career (professional training contract)
- Because achievements in career are determined by a combination of soft, cognitive and technical skills (interdisciplinary and cross programs projects and group work).
- To develop your cultural sensitivity, improve your language skills and be ready to respond to social and economic challenges.
Co-creation is one of the premises for a responsible marketing, where firms and consumers are equal partner to co-create value.
If your goal is to become a successful responsible marketing manager and integrate your stakeholders, the Master in Marketing & Responsible Cocreation is the best choice you can make.
Our program offers a comprehensive vision and solid background in each macro-area of marketing activities (development of marketing strategic decisions, sustainable marketing approaches, consumer behavior knowledge, digital marketing operations, openness on innovation), with a specific attention to the responsible value cocreation.
It provides an outstanding preparation based on practical and interactive teaching methods that include experience sharing, group projects, business cases and role-plays. Most of the aspects of marketing are explored.
It is a professional master’s degree focusing on career development in marketing.
It offers networking opportunities with classmates from different countries and academic backgrounds and with professionals and experts. Our goal is to provide an innovative environment open to the world and to the society favorable to the acquisition and development of best practices in a responsible way.
In the master in Marketing & Responsible Cocreation we offer modules to prepare you to:
- Integrate your stakeholders in the value cocreation
- Apply a responsible marketing
- Be effective in international careers
- Be sensitive to cultural differences
- Be a team member
- Communicate effectively
- Be prepared to face sustainability, social, cultural and ethical challenges
And much more…
Besides strong basis in marketing and a real preparation for your future career, you value soft skills training. At our graduate school we believe that achievements in career are determined by a combination of soft, cognitive and technical skills and that the environment in which you study can bring a lot. We seek to offer an innovative and open-ended setting because what you are and how you interact are as important as what you know. With this strong positioning, Faculties of Lille Catholic University foster interdisciplinary and inter-master exchanges through projects.
What makes this program different?
Based in Lille (Northern France) at the crossroad of three European capital cities
Fully taught in English
Innovative environment open to the world : foreign classmates and
Professors + Professionals
20 students + exchange students = interactive courses
School program
The courses and credits presented are likely to evolve without calling into question the essential content and orientations of the master’s program.
Master 1
Courses from September to March. Full time work from July-August.
| Courses |
| SEMESTER 1 |
| BCC 1 : Marketing reflexion and strategy |
| Strategic marketing |
| Operational marketing |
| International marketing |
| BCC 2 : Management in the marketing environment |
| Brand Management |
| Customer Value Management |
| BCC 3 : Appropriate communication |
| Intercultural communication & management |
| English and business communication |
| Second language |
| BCC 4 : Managerial Culture |
| Business game |
| PIMS : inter-programs projects |
| BCC 5 : Professional expertise and research |
| Introduction to methodology |
| Personal Developement |
| TOTAL SEMESTER 1 : 30 ECTS |
| SEMESTER 2 |
| UE : Responsible management |
| Ethical marketing automation and reporting |
| Social marketing and communication campaign |
| Sustainable retail supply chain |
| UE : Marketing frontiers |
| Innovation marketing |
| Digital transformation |
| UE : Appropriate communication |
| English and business communication |
| Second language |
| Leading project team |
| UE : Professional expertise and research |
| Introduction to research methodology |
| PIMs inter programs projects |
| Professional experience evaluation (internship) |
| TOTAL SEMESTER 2 : 30 ECTS |
| TOTAL MASTER 1 : 60 ECTS |
Master 2
Courses/Part time work from September to June. Full time work from July-August. Rythm 1 week / 3 weeks.
| Courses |
| SEMESTER 1 |
| UE : Cocreation and stakeholders |
| Business models |
| Consumer behavior |
| Community Management |
| UE : Responsible management |
| Sustainable marketing |
| Social enterprise and entrepreneurship |
| UE : Appropriate communication |
| English communication |
| Second language |
| UE : Managing data |
| Data architecture and web analytics |
| Market research |
| Thesis methodology |
| TOTAL SEMESTER 1 : 30 ECTS |
| SEMESTER 2 |
| UE : Cocreation and stakeholders |
| CRM and customization |
| Consumer culture theory and consumption insights |
| UE : Responsible management |
| CSR |
| Learning from failure |
| UE : Appropriate communication |
| English communication |
| Second language |
| UE : Marketing reflexion and strategy |
| Performance control |
| Global markets |
| UE : Professional expertise and research |
| Research project (option research project) |
| Profesionnal experience evaluation (option work period) |
| Professional synthesis |
| TOTAL SEMESTER 2 : 30 ECTS |
| TOTAL MASTER 1 : 60 ECTS |
Head of the Master’s program
