Master UX and Digital Marketing
Ancien Master Digital Commerce
Pour candidater, rendez-vous sur la plateforme Mon Master
For whom ?
Students with a bachelor’s degree in the following fields: information technology, management, web marketing. Students from other courses can also apply provided they have a strong affinity for the digital world and basic marketing knowledge.
Why choose this master ?
- Acquire two parallel skill sets: digital technology + web marketing.
- Acquire strategic and operational expertise.
- Learn how to manage interdepartmental projects in all areas of omnichannel commerce.
- Develop your agility and creativity and allow you to adapt to rapid changes in the sector.
- Take advantage of the attractive digital sector, thereby increasing your employability.
advantages
- Knowledge: Acquisition of transversal skills in the field of e-commerce and digital.
- Skills: Project management in a team, teamwork, versatility.
- Attitudes and behaviors: Agility, innovation, autonomy, ability to « think outside the box ».
- An « Entrepreneurship » option is available for future entrepreneurs. This master’s program also offers an entrepreneurship track (incubation) or an alternating track for one or two years. The entrepreneurship track can replace the alternating track.
- 90% of the instructors are professionals.
- Learning is based on concrete projects proposed by companies.
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Some roles held by our graduates include:
They are UX designer/researcher, project managers specialising in digital marketing, CRM, web technology, and SEO/SEA; digital transformation consultants; e-quality consultants; web/mobile product managers; data administrators; social-media managers; traffic managers, etc.
Which line of business?
- 69 % in web agencies or consulting firms
- 25 % at advertisers (companies)
- 6 % created their own company
program
The subjects and credits presented in this program are subject to change without compromising the essential content and direction of the training.
Master 1
En alternance de septembre à mai. Du lundi au mardi en cours + du mercredi au vendredi en entreprise. En entreprise de juin à août.
| Matières |
| SEMESTRE 1 |
| BCC 1 – Interagir avec les autres équipes et métiers / Interpréter des situations de management |
| Modélisation des données |
| English for e-commerce |
| Soft Skills |
| BCC 2 – Mettre en œuvre une stratégie à l’échelle de ses missions |
| UX Design |
| Marque et marketing |
| Création de site et système de gestion de contenu d’un site web |
| Ergonomie du site |
| BCC 3 – Piloter la performance |
| Économie de l’entreprise digitale |
| Entrepreneurship |
| BCC 4 – Développer sa créativité |
| Prospective design thinking et co-creation |
| Création graphique |
| BCC 5 – Professionnalisation |
| Méthologie de recherche |
| TOTAL SEMESTRE 1 : 30 crédits |
| SEMESTRE 2 |
| BCC 1 – Interagir avec les autres équipes et métiers / Interpréter des situations de management |
| Statistiques descriptives |
| Droit de l’internet |
| English for e-commerce |
| Négociation et relation clients |
| BCC 2 – Mettre en œuvre une stratégie à l’échelle de ses missions |
| Comportement du consommateur |
| Création de trafic |
| Créer une boutique en ligne |
| E-CRM |
| BCC 3 – Piloter la performance |
| Analyser l’audience de son site (web analytics) |
| Contrôle de gestion |
| BCC 4 – Professionnalisation |
| Méthodologie de recherche |
| Évaluation de la période en entreprise |
| TOTAL SEMESTRE 2 : 30 crédits |
| TOTAL MASTER 1 : 60 crédits |
Master 2
Alternance de septembre à mai. Du lundi au mardi en cours + du mercredi au vendredi en entreprise. En entreprise de juin à août.
| Matières |
| SEMESTRE 3 |
| BCC 1 – Interagir avec les autres équipes et métiers / Interpréter des situations de management |
| Green IT & Design responsable |
| English for e-commerce |
| Initiation au développement full stack |
| BCC 2 – Mettre en œuvre une stratégie à l’échelle de ses missions |
| User interface |
| Technologies mobiles |
| Social Media, influence et Community Management |
| BCC 3 – Manager un projet |
| Méthodologie de recherche |
| Project Management |
| BCC 4 – Piloter la performance |
| Big Data and Business Intelligence |
| Stratégie, Marketing de croissance et Growth Hacking |
| BCC 5a – Option création de start-up |
| Accompagnement |
| BCC 5b : Option e-business |
| Création graphique avancée |
| Innovation Management |
| TOTAL SEMESTRE 3 : 30 crédits |
| SEMESTRE 4 |
| BCC 1 – Interagir avec les autres équipes et métiers / Interpréter des situations de management |
| Business game marketing digital |
| English for e-commerce |
| BCC 2 – Mettre en œuvre une stratégie à l’échelle de ses missions |
| Référencement avancé |
| Design for virtual and augmented reality |
| Open innovation lab : développez votre agilité |
| BCC 3 – Piloter la performance |
| Analyse de la performance d’un site web |
| E-logistics |
| BCC 4a – Option création de start-up |
| Accompagnement |
| BCC 4b – Option E-Business |
| Sustainable marketing |
| Digital marketing trends |
| BCC 5 – Professionnalisation |
| Méthodologie de recherche |
| Évaluation de la période en entreprise |
| Synthèse professionnelle |
| TOTAL SEMESTRE 4 : 30 crédits |
| TOTAL MASTER 2 : 60 crédits |
* nombre de places limité
success rate
The companies that host our students
After a general bachelor’s degree, I wanted to pursue a specialized master’s degree focused on the future, in order to have a comprehensive understanding of all digital professions.
From website creation, design, email marketing, entrepreneurship, mobile marketing, to customer experience, this master’s program allows us to develop real knowledge in the digital world. The guest speakers from various companies bring us their experiences and expertise, and the numerous group projects help us learn how to work collaboratively with different individuals.
Choosing the UX and Digital Marketing master’s program means taking a 360-degree tour of the digital world!
After completing a bachelor’s degree in commerce and management, I chose to specialize by joining the UX and Digital Marketing master’s program.
The training constantly encourages us to work in teams with discipline, develop projects we believe in, and build our professional networks – the fundamentals for entering the world of work. There’s something for everyone, from technical aspects to visual design, analysis, and project management. These two years have been a valuable learning experience for me, and they have revealed my career aspirations with the guidance of teachers and industry professionals.
I learned the ropes of being a UX designer through the alternating work-study rhythm, which provided a real takeoff into the professional world.
« I chose the Master’s in Digital Commerce for its unique combination of web marketing and IT. This course allowed me to develop my knowledge of the digital world, specifically SEO, mobile marketing, customer experience, web technology, and website integration.
One of the key strengths of this master’s degree lies in the lessons given by industry professionals—from IBM, Leroy Merlin, Domyos, etc.—who were able to provide quality teaching and share their experiences.
Thanks to the educational methods in place, group work, and presentations in front of professionals, I was able to develop my sense of creativity and innovation. »
« In my experience, the Master’s in Digital Commerce is perfectly aligned with companies’ expectations. It allowed me to gain a sound knowledge of web technology and computer networks, as well as SEO, marketing, performance management, project management, and more. From more technical aspects to theoretical analysis and practical application, there is something for everyone with an interest in the digital world. »
